Use Case: Transforming Survey Campaigns for Digital & Media Agencies
Client Profile:
A leading digital and media agency renowned for conducting extensive survey campaigns for a broad spectrum of internal clients to gather public opinion and insights.
Challenge:
The agency conducts regular surveys that generate vast amounts of unstructured data. Extracting actionable insights from this data in real-time, traditionally, requires extensive technical setup and coding knowledge, often leading to delays and increased costs.
Solution with Context Data:
Context Data offers an innovative, no-code solution that allowed the agency to automate the processing of survey data with exceptional speed and simplicity. Here’s how it works:
- Webhook Integration:
- Webhook Generation: Client was able to instantly generate a webhook URL within a minute using Context Data’s user-friendly interface.
- Real-Time Data Capture: The client was able to connect the webhook URL directly to their survey tool, enabling real-time data push as respondents completed surveys.
- Embedding Model Selection:
- Customizable Models: Select from a variety of OpenAI embedding models to suit the data type and context of the survey.
- API Key Input: Securely input API keys for seamless model integration and data processing.
- Database Connection:
- Efficient Database Setup: Easily configure a connection to the Qdrant database without the need for complex code or database expertise.
- Automated Data Workflow:
- Real-Time Processing: As survey data is received, it is immediately processed through the chosen embedding model.
- Instant Data Embedding: The processed data is embedded in real-time, enriching the data for deeper analysis.
- Direct Writing to Database: Embedded data is written directly to the Qdrant database, ready for real-time analysis.
Outcome:
- Rapid Deployment: The entire setup, from generation of webhook URLs to live data embedding was completed and tested in less than 2 hours.
- Code-Free Operation: The agency was able to establish this sophisticated data processing workflow without any coding knowledge.
- Scalable for Multiple Campaigns: The platform supports the creation of multiple webhooks and workflows to cater to various survey campaigns simultaneously.
- Pattern Detection: With the data in Qdrant, the agency can effortlessly search for common patterns and insights to inform their strategies.
Benefits:
- Time-Saving: Eliminate delays associated with technical setup and data processing.
- Cost-Efficient: Reduce reliance on technical staff for data integration and processing tasks.
- Insight-Driven Strategy: Utilize real-time insights to drive campaigns and strategic decisions.
- Flexibility: Manage multiple campaigns with unique workflows tailored to each survey's objectives.
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