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Use Case: Transforming Survey Campaigns for Digital & Media Agencies

Digital media Use Case

Client Profile:

A leading digital and media agency renowned for conducting extensive survey campaigns for a broad spectrum of internal clients to gather public opinion and insights.

Challenge:

The agency conducts regular surveys that generate vast amounts of unstructured data. Extracting actionable insights from this data in real-time, traditionally, requires extensive technical setup and coding knowledge, often leading to delays and increased costs.

Solution with Context Data:

Context Data offers an innovative, no-code solution that allowed the agency to automate the processing of survey data with exceptional speed and simplicity. Here’s how it works:

  1. Webhook Integration:
    • Webhook Generation: Client was able to instantly generate a webhook URL within a minute using Context Data’s user-friendly interface.
    • Real-Time Data Capture: The client was able to connect the webhook URL directly to their survey tool, enabling real-time data push as respondents completed surveys.
  2. Embedding Model Selection:
    • Customizable Models: Select from a variety of OpenAI embedding models to suit the data type and context of the survey.
    • API Key Input: Securely input API keys for seamless model integration and data processing.
  3. Database Connection:
    • Efficient Database Setup: Easily configure a connection to the Qdrant database without the need for complex code or database expertise.
  4. Automated Data Workflow:
    • Real-Time Processing: As survey data is received, it is immediately processed through the chosen embedding model.
    • Instant Data Embedding: The processed data is embedded in real-time, enriching the data for deeper analysis.
    • Direct Writing to Database: Embedded data is written directly to the Qdrant database, ready for real-time analysis.

Process Diagram

Outcome:

  • Rapid Deployment: The entire setup, from generation of webhook URLs to live data embedding was completed and tested in less than 2 hours.
  • Code-Free Operation: The agency was able to establish this sophisticated data processing workflow without any coding knowledge.
  • Scalable for Multiple Campaigns: The platform supports the creation of multiple webhooks and workflows to cater to various survey campaigns simultaneously.
  • Pattern Detection: With the data in Qdrant, the agency can effortlessly search for common patterns and insights to inform their strategies.

Benefits:

  • Time-Saving: Eliminate delays associated with technical setup and data processing.
  • Cost-Efficient: Reduce reliance on technical staff for data integration and processing tasks.
  • Insight-Driven Strategy: Utilize real-time insights to drive campaigns and strategic decisions.
  • Flexibility: Manage multiple campaigns with unique workflows tailored to each survey's objectives.

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